What’s good thanks for coming through to the site and talking to our readers for a few. So plz introduce yourself to the ppl and tell them what you do.

Ryan Snyder: What up everyone, my name is Ryan Snyder and I’m a director.

For those that are still clueless plz list some of the work you have done and a few of the up and coming artist you have worked with.

Ryan Snyder: When I was living out in LA I got to work with artists like snoop and cypress hill but since I have been back in Florida I’ve kind of gone back making videos the way I like making them. I’ve worked with D-SMOOVE on a few projects. I did “BELIEVE DAT”, “BELIEVE DAT ACOUSTIC”, “I’M ON ONE” and “I GRUSTLE”. The past few months I’ve been really busy working with Muzik Jones Drew, I did his “Falsettos and Fly Shit” Ft. Rook and a throw back from his album “Ghetto Harmoniz’N “After the Laughter” Ft. 1HOT. I just finished up 1HOT’s new video “BADD”. The BADD video is on another level, I can’t wait to see people’s reactions to that video. It has a real dark concept, definitely different than anything else I have done.

What would you say is the difference between a Substance-film video from any other locally directed video?

Ryan Snyder: I would say there are a lot of differences between me and other local directors. I’ve been doing this for a long time, not just music videos but making films in general. I got my Bachelors in Production from Florida State University and worked in the industry in LA for year before I came back to Florida. I would say the equipment I have is something a lot of people don’t have. I have all my own lighting, crane, dolly, cameras, lenses, steadicam etc… But it really comes down to the time and work I put in on every project. I never cut any corners. I make sure I do things the right way, I take a week or sometimes two and make sure I get the edit right and the look the artist wants before I release it. Sometimes it takes 5 or 6 different cuts of the video before its ready. I’m into making videos that are of the highest quality. Every time I release a video people say to me “that could be on MTV JAMS” and I look at them like “yeah that’s the point isnt it?” I’m not into using cheesy effects that come with the editing software your laptop from WalMart has. When you work with me your getting a professionally done music video or commercial.

What’s the hardest part about turning an Audio into a Visual and bringing it to life?

Ryan Snyder: It honestly isn’t hard for me… haha. But the hardest thing is definitely being approached with a song that you aren’t feeling. I have to turn stuff away because I just can’t relate to the song. When someone sends me a song I can see the visual for it as soon as I hear the first part of the beat sometimes. It just comes to me, but if I can’t get into the song then the visual just won’t come out right. I’m not just going to take artists money and give them some half-ass video. I’m not going to put my name on something that I just threw out there for a paycheck.

With that being said what’s the first thing you do when you start on a new project for an artist?

Ryan Snyder: I like to listen to the song for a day or two, then see what kind of ideas the artist and their team have for the video. I tell them what I got for it and then go from there. This is also when we figure out the budget and see how many of those ideas we have we can actually make happen. I’ll write up a treatment for the video send it to the artist then take a few days and go scout some locations.  Figure out what kind of lighting setups I want to do, see how I want to shoot it, I might want to use a crane, maybe a dolly. I like to be prepared so when it comes to the day of the shoot I already know how I want it to look so I can just set it up and shoot it.

You also just recently released a short film entitled “Its Fixed” Which actually stars on of #TeamKrank’s very own D-Smoove as Kane. How does Directing a film differ from Directing a music video?

Ryan Snyder: Doing that film was a real fun experience, I made that film for my Master application for FSU’s film school. I would say the biggest difference between a film and music videos is time. I can shoot a music video in 4 hours if there are only few setups. I shot for about 50 hours in 3 days for “It’s Fixed”, and that’s just shooting, it took me working 10-11 hours a day for over 3 weeks in Post Production to edit, color correct and mix the audio. It’s also different because there are so many more things you have to pay attention to. When you shoot a music video if something goes wrong during a take you don’t have to cut, you can just say keep going and edit that part out. When your shooting a film with dialogue and audio you have to make sure everything is perfect. If you have a perfect take and a phone rings or a car drives by the take is dead. Another thing is when your doing music videos you don’t have to follow any rules, nothing really has to match up as far as the story line or with continuity. When shooting a film you have to make sure you are telling the story the right way and getting the most out of your actors at all times, and pay attention to little details like which way the bottle was facing on the table from the take before. Making films is a lot of fun but way more work and a lot more stressful but worth it in the end.

"IT'S FIXED" from RYAN SNYDER on Vimeo.

Now that you have successfully done both which one do you enjoy more and why?

Ryan Snyder: I like having a balance, down the road in my career I want to do major films but I never want to stop directing music videos. They are just to different animals; music videos are so fun and loose. You can do whatever you want, but films are great because you can tell real stories and go into heavy detail and get that connection with the actor and your audience. One of the best things about making “It’s Fixed” was when I’d be out or people would send me messages about the movie they would say things like “I didn’t want it to end, I wish it was longer” or “I love Primos character, you need to make another one.” When you make films people get really into the story and in music videos that doesn’t really happen to often.

So take us through the creation of “Its Fixed” from writing the script and creating characters to putting it on film?

Ryan Snyder: the thing about “It’s Fixed” is that I had actually had another movie written two days before we were suppose to shoot. My friend Ryan Hrabusa from college was flying in form New York City to act in the movie. On my way to the airport to pick him up I was listening to the new Drake album and the “Lord Knows” song came on and for some reason it just put this picture in my head of a Mafia Boss when I heard Ross do his verse. 10 minutes later I got to the airport and told Ryan to forget about the other movie because we we’re doing a Mafia movie now and that was that. I went home that night wrote a rough draft of the script and began shooting the next day. We were actually all writing the final scene of the movie and the dialogue for it on set 15 minutes before we shot it.

Explain What the Movie is about and the overall concept you want viewers to get when watching it

Ryan Snyder: The movie shows a power struggle between the main Boss Primo and his right hand man Nicky. Nicky feels like he’s being constantly stepped over so he tries to lure Cane who (D-SMOOVE) plays into joining up with him and take out Primo so he can become the boss of the family. It’s definitely a movie that keeps you on the edge of your seat; viewers don’t know what happened till the very end. That’s how I wanted to keep it, when you doing a film and your not a famous director you have to keep the story going so people don’t get bored and it gives them a reason to keep watching.

What’s next for Substancefilms any upcoming projects in the works?

Ryan Snyder: I just finished 1HOT’s new video “BADD” that’s going to drop within the next week. This video is going to hit a lot of people by suprise, I honestly don’t think people are going to be ready for it. I have some more music videos coming up in the near future, I’m working on D-SMOOVE’s new video for his song “Talladega Nights”, and have some new projects lined up with Muzik Jones Drew as well. I also have a few things in the works with some nationally known artists so we’re just going to have to wait and see. We’re actually in the process of making a prequel to “It’s Fixed” titled “Fix it”. People really liked the first one so much we decided to make another one, have to give the fans what they want.

1HOT "BADD" Directed by RYAN SNYDER from RYAN SNYDER on Vimeo.

How can Artist, Fans, Actors or Models keep up with or get in contact with you?

Ryan Snyder: You can find me on twitter @SNYDERSUBSTANCE, my website SNYDERSUBSTANCE.com or email me SNYDERSUBSTANCE@gmail.com. I’m kind of new to this twitter game so any followers would definitely help the kid haha.

Anything else you want to share with us?

Ryan Snyder: Just hit me up for the videos, I’m always down to work and meet new people that are serious about what they do. I’m willing to work with people even if they don’t really have the biggest budget, but I can’t trade for things I do need money.
I’m always down to help someone out when it comes to making videos. I remember learning all this stuff, I didn’t really have anyone to teach me anything once I got out of college. And the way technology changes so fast its good to be able to have people to ask questions. I’ve noticed in this business when it comes to asking people that are established in the industry for advice or just the opportunity to learn something from them they are quick to turn there back on you if you having nothing to offer them. If you really want to be good at something you have to keep learning and keep evolving at it. However it is you choose to gain knowledge whether it’s school, interning or just reading blogs and watching tutorials on the internet keep doing it. Keep learning, keep asking questions, try new things, show people your work and build off the feedback.

Any Shout-outs?

Ryan Snyder: You know this is actually the first time I have had the opportunity to do this haha, and I’m gonna take advantage of it. Want to say thank you to everyone who has been apart of this journey with me this year. D-SMOOVE, Muzik Jones Drew, JC, everyone over at KlOUD clothing. Everyone who worked on the film with me and helped me out, Ryan Hrabusa, Nick Pagano, Tyler Morgan, Joe Hammond, Cassie Salla. Billy Degnan (For basically buying me a second camera) and Karl at the falcon house for letting me constantly shoot at his place and have video premieres whenever I need to, and definitely my Dad.  
I think I got everyone. And just want to send one more to JC and Muzik Jones Drew for putting the hours in on that “BADD” video with me, some very talented people there.  And the A&R man Gaston for coming through with the red suspenders for the “BADD” video and helping out on the shoot.